The Future of Sustainable
Objective
To choose a dying brand and redesign its brand identity to fit a future vision. Research the brand’s history, Analyze possible future audiences, and structure the future vision and brand direction. The main goal is to create a fresh visual identity, which follows the soul of the brand and helps the brand to turn a new leaf.
Approach
The brand that I chose was Quicksilver Quicksilver always focused on surfing and ocean sports, but had products for many outdoor adventure sports. They wanted to keep the fun and spirit of each activity. In the rebranding they want to not only attract people’s attention but also protect the environment. Their new conservation program mainly consists of three aspects: sky, earth and sea. I used natural tones and organic shapes to convey the environmental focus.